I received my renewal notice for the Houston Museum of Natural Science recently and was thinking, "well, I only went to a couple of exhibits this past year and they were sort of lame" but then I saw the listing I'd managed to forget about:

LUCY is coming to Houston next year!

I'll renew just for the pleasure of going to see her and to reward the museum for doing the hard work of putting together an exhibition. I've worked in museums and I know how much work that is, lots of it things people don't think about including boring minutiae like insurance,writing label copy, fighting with government agencies, and on and on. :)